In 2007, Jeff Love created a Dallas-based real estate investment company which purchased and sold homes throughout the United States. He chose to locate the company in the area of most revenue potential, targeting the Dallas and Houston areas. In the year of its inception, his company grossed over $20 million in sales. In 2008, sales were $15 million; the minor decline was due to factors in the broader economy.
Jeff spent much of the fourth quarter of 2008 developing a slightly different business model to compensate for changes in the marketplace. Later, in 2009, as a response to the failing market, the company shifted its focus from residential real estate to commercial and began due diligence on an oil and gas concession. In order to complete this business transition, Jeff formed a new entity, LIG Assets, Inc., to approach the new market.
LIG became a proactive, focused exploitation and production company that is committed to employing technical and operational expertise in the geologic trends generating hydrocarbons for a demand-driven market while acquiring new concessions. The company’s 2011 goal is to increase profit from 2007 levels by over 50%. The company expects to accomplish this goal through its strong financial position, its ability to leverage commercial real estate holdings, new upcoming oil and gas projects, and additional funding through a public offering of LIG Assets stock in July 2010. LIG Assets, Inc. now trades on the pink sheets under the symbol LIGA.